Desert Grove was our first client over a decade ago. At that time it was small Public Relations company ready for rebranding into an elegant boutique firm. The previous look of the business was all pastels with a desert theme. It was soft, feminine & a bit sleepy for the client’s taste. After a one on one meeting with the client, Founding Partner Arinna Michele came up with a lush, tropical theme based on the painting Oasis in the Desert, By Antal Ligeti:
The idea was to create the feel of an opulent desert caravan of the era of Lawrence of Arabia. Our design team took this concept and ran with it, creating a whole new look for Desert Grove’s custom site. Everything from the wallpaper to the brand new banner was hand made by our talented in-house staff.
We also wrote new copy for each page of the site, found captivating images & quotes & wrote their brand new tagline: “Our Passion is You.” The client was so thrilled with the final product they immediately commissioned us to create matching business cards, letterhead & brochures. They also referred us to several other clients & have been a great source of business for us over the years.
